BOOK REPORT - Advanced Marketing Techniques for Architecture & Engineering Firms
Authors: Margaret Spaulding & William D’Elia Publisher: Mcgraw-hill Other names: “The A/e Marketing Handbook” Published by the a/e MARKETING journal. Link: AMAZON
“Chapter 1 : Your Overview - Marketing Evolution an Structure”
“Chapter 2 : Getting Organized - Order from Chaos”
“Chapter 3 : What You Do - Direct Marketing”
“Chapter 4 : What You Do - Indirect Marketing”
“Chapter 5 : Your bag of Tricks - Sales Tools”
“Chapter 6 : What you need - Clients”
“Chapter 7 : Your ROAD-MAP - The Marketing Plan”
“Chapter 8 : Your Money Game - The Marketing Budget”
